What is SEO and why do we need it?

by Fivetn

28apr

What is SEO and why do we need it?

I'm sure you've heard the term SEO using countless times, but may not know exactly what it means. So I'll start with the beginning.
The term SEO is an abbreviation of the term "Search Engine Optimization", which translated means "search engine optimization". This process of optimizing web sipromovare aims to rank a website on the first page between the results that a search engine displays it - if it is a search based on specific keywords.

Why do I need SEO?
Since over 75% of visitors arriving on a website searching on search engines. Today, search engines have become an indispensable part for those who use the Internet. The reasons are obvious: search engines (Google, Yahoo, Bing etc.) instantly provides results that match user needs. But to appear among search engine results on the first page is not so simple. That's because few users know exactly what they are looking, and even fewer of them are willing to take at least tens, hundreds of thousands or even millions of results that a search engine displays it. Therefore, when it comes to optimizing a site for cautaretrebuie engines consider that a site should appear in the first page of search engines, in more general search terms and more competitive. If this condition is met, it is impossible for traffic to that site will not grow.
What is the Search Engine Optimization?

Keyword Analysis
The first step in the SEO services that we offer consist of keywords used to identify audiences that addresses your products or services. This first step is one of the most important parts of the entire optimization process because it allows you to that audience you address that will maximize return on investment (ROI - Return of investment). I can help you choose the most suitable keywords based on search frequency and relevance to your site.
A correct choice of keywords will significantly increase the success rate and long term is vital to your business.

Competition analysis
Positioning in search engines is an extremely competitive because there are plenty of other companies that follow the same keywords and the same audience. Through an accurate analysis of the strengths and weaknesses of competition, you can find ways to overcome it for your business.
SEO will analyze in depth and competition for desired keywords will help you implement optimization strategies that not only will you bring in the top searches, but you will maintain there.

Optimizing content
Optimizing the content of a website is a very important aspect when it comes to the success of a strategy for search engine optimization. That's because search engines indexing new and unique content and give it great importance. In addition to quality content is important and optimizing source code (HTML) of the site, issues such as meta tags, headings (H1 or H2 tags), links, all of which are important factors in decision algorithms of search engines. But the content of a web page is not just content to Google, Yahoo or Bing. A well-designed content will not only help improve the position in search results but will help to convert visitors into customers.

Link building
The process of building relevant links from other web pages is complex. SEO services that you make available include various processes and techniques aimed at attracting relevant links to your site in order to increase its position in search engines. Quality links are an important factor in determining position in search results, but the process to get such links from other sites is a long one, and it can be damaging speeding.

Articles and press releases
The information built properly can spread extremely rapidly on the internet and you also to attract audiences that are interested in the message they convey. Moreover, through an article or a press release well thought out, you also to attract backlinks (links from external sources), which has an important effect in the process of advancement in search engine results.